José María Riaño Sebastián holds a degree in business studies from the University of La Rioja and an Executive MBA from the Instituto de Empresa. A professional with more than 25 years of experience in the automotive sector in Spain and Europe, he began his career as co-founder of the company Canal-Auto, a pioneer of digital services in the sector. Since 2008 he has been the Secretary General of ANESDOR, the association that represents the professional motorbike and light vehicle sector in Spain. He is also the representative of the European counterpart associations on the board of directors of ACEM and Vice-President of the Moto Engineering Foundation.